Could it be that I ventured down a path of design and writing in various formats because of this book? Or maybe I was entranced by the book as a kid because it lit up something already in me? Swooooon. I’ve been waiting for this graphic design book to become available on Amazon and I […]
How To Write a Great Headline that Generates More Traffic
See what I did there? I have to admit I spend an inordinate amount of time thinking about my blog, article and press release headlines. I usually want something that entices, clearly connects to the subject matter, uses important keywords for SEO, and often includes some humor. (I have a sick weakness for puns.) Turns […]
Ten Basic Layout Tips for Non-Designers
Designing isn’t easy, but not everyone can hire a designer at the drop of a hat. I understand that. But even if software enables you to do mind-blowing stuff, it is only a tool. It will not tell you basic principles, nor will it shout out “Yo, Mary! Grab the life-saver! Massive overcrowding aboard the […]
There’s No Place Like Home Page
“How much do you charge for a website?” Most website designers hear this question often, and as much as we would like to throw out a number, it’s really not possible to give a clear-cut answer, without knowing what needs to be done. Here’s how I like to explain it. Building a website is a […]
More on Business Cards
Ah, business cards. I love ’em. If you ever gave me your business card I probably still have it. Business cards, even in this age of online connectivity and social networking, are still relevant. With a few clicks, people may forget your twitter ID, Pinterest name or web address. A business card is tangible. It […]
The Power of Words
Words matter. My entry into graphic design actually followed a career in marketing and public relations writing, so I can’t turn off the “words matter” credo. The two — graphic design and copy writing — work together. I can’t tell you how many times I’ve emailed back to publishers with suggestions for ad copy changes […]