In this post I’ve broken down the design and marketing elements of an e-newsletter I created for a therapist who educates parents how to deal with difficult situations concerning their kids. These tips may be helpful for you when building a newsletter. The therapist’s motto is “Everything will be OK,” and we wanted the newsletter to reflect that.
What’s Your X-Factor? What Sets You Apart?
We are all so close to our own talents and innate abilities that we can’t see how special they are. After all, they come to us naturally. Oh, those nagging questions of self-doubt our brains sometimes throw at us. Am I good enough? Can I distinguish myself from others who do similar work? Can I offer […]
More on Business Cards
Ah, business cards. I love ’em. If you ever gave me your business card I probably still have it. Business cards, even in this age of online connectivity and social networking, are still relevant. With a few clicks, people may forget your twitter ID, Pinterest name or web address. A business card is tangible. It […]
The Power of Words
Words matter. My entry into graphic design actually followed a career in marketing and public relations writing, so I can’t turn off the “words matter” credo. The two — graphic design and copy writing — work together. I can’t tell you how many times I’ve emailed back to publishers with suggestions for ad copy changes […]