Like many designers, I am fascinated by logos and their development over time. One in particular appeals to me because of my academic background in classical Japanese literature and culture: the origin and evolution of Canon’s logo, which has, for me, an interesting history. (For the record, I’m also a big fan of Canon products.) […]
How To Write a Great Headline that Generates More Traffic
See what I did there? I have to admit I spend an inordinate amount of time thinking about my blog, article and press release headlines. I usually want something that entices, clearly connects to the subject matter, uses important keywords for SEO, and often includes some humor. (I have a sick weakness for puns.) Turns […]
Ten Basic Layout Tips for Non-Designers
Designing isn’t easy, but not everyone can hire a designer at the drop of a hat. I understand that. But even if software enables you to do mind-blowing stuff, it is only a tool. It will not tell you basic principles, nor will it shout out “Yo, Mary! Grab the life-saver! Massive overcrowding aboard the […]
There's No Place Like Home Page
“How much do you charge for a website?” Most website designers hear this question often, and as much as we would like to throw out a number, it’s really not possible to give a clear-cut answer, without knowing what needs to be done. Here’s how I like to explain it. Building a website is a […]
More on Business Cards
Ah, business cards. I love ’em. If you ever gave me your business card I probably still have it. Business cards, even in this age of online connectivity and social networking, are still relevant. With a few clicks, people may forget your twitter ID, Pinterest name or web address. A business card is tangible. It […]
Take Stock of Your Business Cards
OK, I’ll admit it. I’ll come clean. I’ll come right out and say it. I am a paper snob. I found this out about me back when I took over the printed newsletter of the UCLA International Institute years ago. Responsible for design, editing and publishing, I started from the ground up and immediately set up an appointment […]