Layout design is a lot like interior design. This guide will tell you why to add space, increase margins to improve readability and design. Even a non-designer can follow these tips!
Deconstructing an E-Newsletter: Looking at Design and Marketing Elements
In this post I’ve broken down the design and marketing elements of an e-newsletter I created for a therapist who educates parents how to deal with difficult situations concerning their kids. These tips may be helpful for you when building a newsletter. The therapist’s motto is “Everything will be OK,” and we wanted the newsletter to reflect that.
A Business Card That Breaks the Ice
A business card offers very little real estate for information. In this project I designed business cards & banners to encourage curiosity and human interaction that breaks the ice.
Business Owners: Yes, You Need a Professional Graphic Designer
Why might a business owner need to hire a professional designer at a time when so many DIY tools are available online? This question was one I answered recently when I participated in a short interview at a local business networking group. I only had a short time, so I thought long and hard about […]
An Art Jewelry Design Website Goes Trans-Pacific
When this Maui-based client, a contemporary jewelry designer, relocated to Oregon, we needed to adjust the website I had designed for her previously* to reflect her new locale, while retaining the minimalist aesthetic. While Hawaii still shows in her work, the new approach needed to reflect the influences of her new woodsy home on her […]
Designing Accessible Furniture for an Aging Population
Here’s a topic that veers quite a bit from graphic design, web development, or marketing. But it’s an example about how design––any kind of design––needs to function for its user. When I was in college in Japan I became aware of the degree to which US consumer goods are largely designed for tall, American men. […]