I recently completed an e-newsletter template design for a client, a parenting educator/counselor, who wants to share her educational guidance blog articles with parents and colleagues. After understanding the emotional support message that is so important to her work, I designed for a balance of professional, but still very approachable and eye-catching feeling, to convey […]
I Was the One Interviewed but I Learned From It Too
In the past few months I’ve been invited to be interviewed by, respectively, a podcast focusing on web design and development, and an online magazine showcasing “inspiring people” in Los Angeles. So, along with inviting you to read my interview here, there’s a lesson in this. Don’t ask “why me?” The answer is “because it’s […]
The Canon of the Canon Logo
Like many designers, I am fascinated by logos and their development over time. One in particular appeals to me because of my academic background in classical Japanese literature and culture: the origin and evolution of Canon’s logo, which has, for me, an interesting history. (For the record, I’m also a big fan of Canon products.) […]
How To Write a Great Headline that Generates More Traffic
See what I did there? I have to admit I spend an inordinate amount of time thinking about my blog, article and press release headlines. I usually want something that entices, clearly connects to the subject matter, uses important keywords for SEO, and often includes some humor. (I have a sick weakness for puns.) Turns […]
Ten Basic Layout Tips for Non-Designers
Designing isn’t easy, but not everyone can hire a designer at the drop of a hat. I understand that. But even if software enables you to do mind-blowing stuff, it is only a tool. It will not tell you basic principles, nor will it shout out “Yo, Mary! Grab the life-saver! Massive overcrowding aboard the […]
There’s No Place Like Home Page
“How much do you charge for a website?” Most website designers hear this question often, and as much as we would like to throw out a number, it’s really not possible to give a clear-cut answer, without knowing what needs to be done. Here’s how I like to explain it. Building a website is a […]