Designing isn’t easy, but not everyone can hire a designer at the drop of a hat. I understand that. But even if software enables you to do mind-blowing stuff, it is only a tool. It will not tell you basic principles, nor will it shout out “Yo, Mary! Grab the life-saver! Massive overcrowding aboard the […]
There’s No Place Like Home Page
“How much do you charge for a website?” Most website designers hear this question often, and as much as we would like to throw out a number, it’s really not possible to give a clear-cut answer, without knowing what needs to be done. Here’s how I like to explain it. Building a website is a […]
Making Twitter Photos Work for Your Business
Get Those Photos Up There! Are you still posting links to your Instagram product photos on Twitter? Now that Twitter shows inline photos, who wants to bother with clicking links? Personally, I’m finding that photos within the Twitter app (and on my mobile phone, Tweetcaster) really make a difference, and that I’ve found I have […]
Hiring a Designer
I cannot agree more with Sheryl’s advice about a designer asking questions and how she takes the time to speak with her clients. This is why I encourage my prospective clients to take advantage of my free telephone consultation — it helps me “feel” what the person is looking for, who they are, the “culture” […]
More on Business Cards
Ah, business cards. I love ’em. If you ever gave me your business card I probably still have it. Business cards, even in this age of online connectivity and social networking, are still relevant. With a few clicks, people may forget your twitter ID, Pinterest name or web address. A business card is tangible. It […]
Take Stock of Your Business Cards
OK, I’ll admit it. I’ll come clean. I’ll come right out and say it. I am a paper snob. I found this out about me back when I took over the printed newsletter of the UCLA International Institute years ago. Responsible for design, editing and publishing, I started from the ground up and immediately set up an appointment […]