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Easy Layout Design Principles for Non-Designers

Layout design is a lot like interior design. This guide will tell you why to add space, increase margins to improve readability and design. Even a non-designer can follow these tips!

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The Social Influencer of 1965

Would you believe it if I told you the first social influencer I knew was my childhood ice cream truck man? How can that be? you might ask, when that was in the mid-20th century, long before “social influencing” –or even social media–was even a term? Stay with me. But first, a bit of background. […]

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Deconstructing an E-Newsletter: Looking at Design and Marketing Elements

In this post I’ve broken down the design and marketing elements of an e-newsletter I created for a therapist who educates parents how to deal with difficult situations concerning their kids. These tips may be helpful for you when building a newsletter. The therapist’s motto is “Everything will be OK,” and we wanted the newsletter to reflect that.

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A Business Card That Breaks the Ice

A business card offers very little real estate for information. In this project I designed business cards & banners to encourage curiosity and human interaction that breaks the ice.

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Business Owners: Yes, You Need a Professional Graphic Designer

Why might a business owner need to hire a professional designer at a time when so many DIY tools are available online? This question was one I answered recently when I participated in a short interview at a local business networking group. I only had a short time, so I thought long and hard about […]

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It’s OK to be a Website “Beginner”​ …

…But if you find understanding web “stuff” confusing or overwhelming, my free Web Essentials Guidebook will break it down for you. (Technically it’s The Cut-to-the-Chase, Simplified, Clarified, Bare Bones, No-Need-to-Be-Confused-Any-Longer Website Essentials Guidebook. I’d never say “for Dummies!”) Do I Need This Book? This e-book will explain in bite-sized portions what you need to know about maintaining and protecting […]

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