Words matter. My entry into graphic design actually followed a career in marketing and public relations writing, so I can’t turn off the “words matter” credo. The two — graphic design and copy writing — work together. I can’t tell you how many times I’ve emailed back to publishers with suggestions for ad copy changes […]
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Take Stock of Your Business Cards
OK, I’ll admit it. I’ll come clean. I’ll come right out and say it. I am a paper snob. I found this out about me back when I took over the printed newsletter of the UCLA International Institute years ago. Responsible for design, editing and publishing, I started from the ground up and immediately set up an appointment […]
Small Business Tip: GoogleVoice
This post was originally written 2013, but I’m updating it for 2019. I am not addressing phone applications for HangOuts, as I have stuck with this method and appreciate the management tools it offers. There may be new toys but I still use this Voice. (2013) I’m starting a new category here on the blog […]