What happens after a project ends? My designer-client relationships rarely end with the completion of a project. I like to keep aware of what a client is doing even they are not in need of additional graphic design, or if I do not have a web maintenance plan with them. Some of the things I do are not limited to designers; any provider can come up with ways to add ongoing value to their clients and customers, but here are some of mine:
- I follow them on social media, as much as I can.
- I may forward to specific clients articles that will be helpful to them, and if I post an article on social media I often tag specific people who I know are interested in that topic.
- I really like introducing people who may have aligned interests or perhaps a need-supply synergy where their work is concerned.
- If I see news reporter requests for sources or products to include in articles that a specific client may be a fit for, I send it along in case the client would like to respond.
It means a lot to me to let my clients know I believe in them and it’s frankly a joy to see them featured.
Not long ago my client Nair and Bjorn was featured in the Budget Fashionista’s 11 Charity Gifts You’ve Never Heard Of Until Now. Handmade jewelry maker Kim Nair donates a minimum of 20% of sales from Nair and Bjorn to no-kill shelters and animal charities. Her entry features sportscaster and LA Lakers scout Bonnie-Jill Laflin as model. Since then Kim’s products have made their appearance on other blogs and online magazines.
I want to stress that I receive no compensation for any of this. It’s a way I provide “added value” to my clients.
What are some of the ways you keep that connection with your clients or customers alive?