Email Newsletter Design for Parenting Educator in Los Angeles area.
Project included:
• Palette to match existing branding and blog, but with with brighter accents
• Template based on engaging design and palette that client can use on her own
• Professional, but friendly and eye-catching design that supports emotional support message
• Clarity and usability: large buttons that serve as dividers and make it easy to jump to article
• Links to articles on website, encouraging traffic
• Color block that can be used for an inspirational quote, call to action, or personal message
• Client’s signature quote
• Guidance re stock photo research and selection
I blogged about this project here.