E-commerce website for contemporary art jewelry.
Client: Designs by Diane
When this Maui-based client, a contemporary jewelry designer, relocated to Oregon, we needed to adjust the website I had designed for her previously to reflect her new locale, while retaining the minimalist aesthetic. At the same time, Hawaii still shows in her work while she explores the influences of her new woodsy home. I kept the trans pacific sea colors, while adding in some foggy grays and mauves (the latter already present in her existing branding) and updated the copy. With a subtle slider showing products against both the original Hawaiian themed backstretch image and the Oregon grapes, the result is an elegant visit “from island to woodland.”